(PRWEB) June 25, 2004 -- Customer Satisfaction has become the key operational goal for many automotive brands. They have invested heavily to delight customers and have gone into ‘database marketing’, ‘relationship management’ and ‘customer planning’ to get closer to their customers.
Measuring the level of satisfaction is equally critical after the implementation process. We focus on helping your business get the most out of your program by helping you and your employees understand the critical element to customer satisfaction and use the results as part of the way they do business every day.
Zeiu Automotive Resources (ZAR), a research and intelligence agency specializing in automotive, has designed a satisfaction measurement program tailored to Asia.
How does this program work?
Step 1. Understand service issues that have the greatest impact on customer's satisfaction. ZAR uses state-of-the-art derived importance techniques to do just that. In addition, we are able to tell you exactly how much more important one issue is over another so that you can focus your performance improvement initiatives appropriately.
Step 2. Next, we will pinpoint the priorities for improvement – your actions to improve customer satisfaction will be targeted to those issues that are highly important yet score moderately/poorly. Our easy-to-comprehend index is going to help you communicate the results and their implications throughout your organization.
Step 3: We help you relate the results to your business by creating linkages to internal metrics that you already use to manage your business.
Currently, ZAR’s client has implemented this satisfaction measurement program in their dealership network in Malaysia, Thailand, Singapore, Indonesia, Taiwan and Brunei. The program has pinpointed specific efforts to improve satisfaction for each dealer in the country.
About Zeiu Automotive Resources (ZAR)
The team is not a new kid on the block in automotive aftermarket research
and intelligence. They have conducted passenger car- and commercial
vehicle-related regional and international research projects. The
recent project that they completed is a commercial vehicle aftersales
analysis in Indonesia. Their network covers as many as ten different
markets, including Korea, Thailand, China, Hong Kong, Taiwan, Indonesia
and Singapore, Malaysia, India, Philippines and Brunei. Their work
includes parts distribution, market potential, customer satisfaction
analysis and others. Their clients include DaimlerChrysler, Audi
and General Motors.
For further information about Zeiu Automotive Resources, or to ask any other questions please direct all inquiries to Mr Soh Tiong Hum (Te/Faxl: 65-6455-0223; Email:tionghum@zeiu.com)
You may also visit the ZAR website at www.zeiu.com. For PR contacts, please write to pr@zeiu.com
Binni Ong
Zeiu Automotive Resources
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65-6455-0223
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Other Releases
Zeiu Automotive Resources conducted a customer satisfaction survey in Brunei. The team wanted to share some of the dos and don't with customer satisfaction survey.
(PRWEB) March 12 2004--Customer satisfaction survey is about identifying what
matters most to customers. Customer Satisfaction has become the key operational
goal for many car brands. They have invested heavily to delight customers
and have gone into ‘database marketing’, ‘relationship management’ and
‘customer planning’ to get closer to their customers.
The Zeiu Group announces the launch of Zeiu Automotive Resources (ZAR) to provide automotive aftermarket research and intelligence services in Asia.
(PRWEB) September 22 2003--With the automotive business growing at a fast rate in Asia especially Thailand, China and India, ZAR will provide research and intelligence on automotive aftermarket to car brands, auto parts manufacturers and distributors. Research areas include demand & supply forecasts, market entry studies, distribution channels and pricing, market potential evaluation and dealer network studies.
再优智汇 THE ZEIU GROUP 新闻发布2004年3月11日-
辨认什么事态对顾客最重要是用户满意调查的重要一环
用户满意是许多汽车品牌的作业目标之一。汽车公司下了许多功夫开发‘数据库行销 database marketing’、‘关系管理 relationship management’ 和‘顾客计划customer planning’已便了解顾客需求，提供主动性与个人化的服务。
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