Zeiu Automotive Resources (ZAR) Portfolio of Projects

Automotive Customised Research - As of November 2005

Portfolio and testimonial of Automotive-related projects

Topic/ Methodology/ Year	Sample Size/ Survey Area	Selection/ Target Audience
Parts Trade & Distribution 1 - 1 Interveiw Year 1999-2003	N = 8 Singapore N = 30 (Year 1999) N = 42 (Year 2003) Taiwan N = 8 Hong Kong N = 20 China N = 42 Thailand N = 40 Indonesia	Dealers, Stockists, Workshops, Bus & Passenger Car Fleets Dealers, Stockists, Workshops, Passenger Car Fleets Dealerships Dealers, Stockists, Workshops, Passenger Car Fleets Dealerships Dealers, Stockists, Workshops, Bus & Passenger Car Fleets
Heavy Commercial Vehicle Aftersales 1 - 1 Interview Year 2000-2005	N = 8 South Korea N = 8 Indonesia	Fleet Owners (up to 40 tons) Fleet Owners (Mining & Logging; up to 50 tons)
Market Potential - Car Customisation Intercept	N = 150 Singapore	Car Owners
Market Potential - Brand Collection 1 - 1 Interview	N = 4	Brand Managers
Post Campaign Awareness Intercept	N = 300 Singapore	Car Owners
Workshop Customer Satisfaction Index (CSI) Central Location/ Telephone Interview Year 2004	N = 60 Brunei N = 1800 Thailand N = 700 Indonesia N = 750 Malaysia	Car Owners
OEM, Aftermarket Potential, Competitor Analysis, Market Scan (In-Car Audio Head Unit) 1 - 1 Interview Year 2003	N = 17 Indonesia, Thailand, Philippines, India, Malaysia, Singapore, South Korea, Taiwan	Distributors
Ad-Test (Facelift Car) 1 - 1 Interview	N = 10 Taiwan & Singapore	Consumers
Usage and Attitude (Audio System) Street Intercept Year 2004-5	N=1500 (Year 2004) India, Indonesia, Malaysia, Pakistan, Saudi Arabia, Taiwan, Thailand, Vietnam N=3000 (Year 2005) India, Indonesia, Malaysia, Pakistan, Saudi Arabia, Thailand, Vietnam	Consumers

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Testimonial

"Zeiu Automotive Resources is highly recommended for AfterSales research studies particularly in the automotive industry"

Ralf Mesenbrock
Senior Service & Parts Marketing Manager
DaimlerChrysler SEA Pte Ltd

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Other releases

Zeiu Automotive Resources (ZAR), a research and intelligence agency specializing in automotive, has designed a satisfaction measurement program tailored to Asia. The program is successfully implemented in Malaysia, Thailand, Indonesia, Taiwan, Singapore and Brunei.

(PRWEB) June 25, 2004 -- Customer Satisfaction has become the key operational goal for many automotive brands. They have invested heavily to delight customers and have gone into ‘database marketing’, ‘relationship management’ and ‘customer planning’ to get closer to their customers.

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